The Ethics of Text Regularity and Individual FatigueSMS advertising can be an effective interaction device, however over-messaging can lead to consumer frustration and attrition. Obtaining the ideal frequency is key to effective SMS advertising campaigns.Dani Henion, the founder of Textellent, just recently held a webinar on maximizing SMS messagin

The Principles of Text Regularity and User ExhaustionSMS advertising can be an effective interaction tool, but over-messaging can result in client irritation and attrition. Obtaining the best regularity is crucial to successful SMS marketing campaigns.Dani Henion, the owner of Textellent, recently held a webinar on maximizing SMS messaging frequenc